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After deciding to stay home and raise her then 2 young children, founder and lead designer Elaine B. Quadra discovered her knack for event and floral design. During her free time, she would volunteer to help her friends decorate their homes or organize fundraising events for her church or children’s schools. It was during one of her friend’s housewarming party that she first arranged bunches of store- bought flowers that guests loved and the rest was history. “Floral and event design was my gift from God.” she acknowledges.

In 2005 she established Whiteflower Events & Flowers and opened her first store in Van Nuys, CA. Three break-ins and the recession forced her to closed it down and move back home. Today, combined with a flair for pulling off successful events and a keen sense for design, Whiteflower continues to work with a core of distinct clientele to bring together the passion for flowers and creating special memories. With a strong collaboration with other industry professionals, Whiteflower Events & Flowers hopes to make beautiful happen using flowers as the main design inspiration.